Human creativity keeps evolving.
We make sure it leads.
We build the eval layer for creative AI, helping AI tools and teams understand quality the way expert creatives do.
AI models go head to head on creative output. Real creatives judge the results. The best model wins. Human taste, applied.
Learn moreThe industry standard for measuring creative AI. Built on the judgments of 1.5M+ creatives, HCB answers the only question that matters: is this actually good?
Learn morePreference datasets built by the people who set creative standards. Top creatives label, rank, and evaluate AI outputs. This is the data that teaches AI what quality looks like.
Learn moreCreative AI Co—Agents that collaboratively amplify the workflows of expert creatives. Private beta.
Join waitlistContra Labs brings together private evaluations, public comparisons, and research outputs under one unified human evaluation framework.
Models are evaluated head-to-head through structured, bias-controlled comparison protocols.
We capture and analyze high-signal human preferences from vetted creative professionals.
Qualitative judgment is translated into structured scoring frameworks aligned with real-world standards.
We assess image, video, design, and interactive model outputs where traditional metrics fail to capture taste.
Creative AI isn't good enough yet. Human creativity keeps evolving. We're here to make sure it leads.
Execution is free.
Now, judgment is everything.
Move beyond benchmark scores and uncover the qualitative signals that shape user preference.
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